Social Media, and Facebook particularly, has evolved the way you can advertise your business, access new clients and engage with customers. In reality, a Facebook Page for your enterprise is an excellent way to increase awareness of your business and keep in touch with your clients and initiate conversations and make relationships.
But imagine if your Facebook business page doesn’t have several ‘likes’ despite promoting it to any or all your pals?
The two main options yet most company owners know about only one.
Your first choice is to shell out your TIME into Facebook by posting on your own Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts or your friends ‘Wall’. You can ‘tag’ other business’s Pages plus a host of other time-consuming activities to improve your quantity of ‘likers’.
Social Media is actually TIME vs MONEY. Should you just have time then you’ll must spend the 5 or so hours per week doing the suggestions above activities and hope it results in an increase in your quantity of Likers (aka ‘Fans’) on the Facebook Page.
If you have MONEY but bit of time then you’ll enjoy this article as we’ll be discussing the value of running Facebook PPC (Pay Per Click) ads to advertise your Facebook Page to increase your number of Likers.
The great thing of Facebook Ads is that you simply only get charged when someone actually ‘clicks’ on your own ad. You place the ad on Facebook for free and just when someone clicks on your ad are you gonna be charged. The amount you pay ‘per click’ is dependant on numerous factors such as how specific your ad targets a specific demographic along with the category your Facebook Page is listed within (e.g. ‘Local Business’).
You are able to set an everyday budget of as little as five dollars to ensure you limit your dedicate to advertising to match your budget.
Exactly what are Facebook Ads? You’ve without doubt seen those ads running along the side of various Facebook pages, suggesting that you ‘like’ a specific product or site, and suggesting what number of your mates like the same. They are Facebook ads and they are generally the key to promoting your small business and encouraging many people to love your page. Facebook ads allow you to promote your business to many people than before and best of all, it is possible to set your own budget and timeframe to help make the ads work for you.
Why would you use Facebook Ads? One of the largest benefits of using Facebook ads in your social media marketing is that you can to advertise your business to a large group of people for considerably less than you will if you decide to launch a campaign through another kind of media such as print, radio or TV. For less than $100 you could make an advert campaign that specifically targets the country, city, gender and age bracket of your target audience. Your ads can be set to run as long as you want and possess the possible ways to reach tens of thousands of people.
How could it be right for you? Just like all marketing campaigns, you need to have a plan before you begin. Facebook ads serve two primary purposes in terms of promoting your Facebook Page.
1. Construct your quantity of ‘Likers’
2. Promote a particular product/service or offer to generate leads and sales.
In the following paragraphs we’re mainly concerned with building your quantity of ‘likers’.
One of the greatest features of a Facebook ad is definitely the control you might have over it. It is possible to set the parameters to focus on your customers and clients and will also set your ad to concentrate on friends of fans, existing fans or people who aren’t already fans of your own Page. Dependant upon the nature of your campaign determines which of those settings you’ll select during the setup of the ad itself.
Using Facebook ads to focus on a whole new industry is a terrific way to test the waters, especially should you be looking to interrupt right into a new market. Setting your ad for any new city, region, state or country and tracking the amount of ‘likes’ you get loiinv with other valuable statistics can help you see whether your campaign works well according to your initial plan.
Like other types of marketing, Facebook has the possibility to increase your business and reach customers directly and affordably. Given the ability of social network marketing to market your company and keep you in touch with your clients and clients, it seems sensible to utilise it as far as possible. If you are searching to promote your company and increase the amount of ‘likes’ on the business’ Facebook page, then this Facebook ad campaign could be the answer for you personally.