Sonic Corp., more commonly known as Sonic (stylized as SONIC), is the operator of an American drive-in fast-food restaurant chain located in Oklahoma City, Oklahoma, which is owned by Inspire Brands, the parent company of Arby’s and Buffalo Wild Wings. At the time of September 5, 2018, you will find 3,606 sonic drive in menu in 45 U.S. states. In 2011, it was ranked 10th in QSR Magazine’s rankings of the top 50 quick-service and fast-casual restaurant brands in the nation (moving to 13th for 2015 and 2016). Recognized for its use of carhops on roller skates, the company annually hosts a competition to ascertain the top skating carhop in its system.
Although Sonic has operated because the early 1950s, Sonic Corp. incorporated in Delaware in 1990. It has its corporate headquarters in Oklahoma City; the headquarters building features a dine-in Sonic restaurant within an adjacent building. Before its acquisition by Inspire Brands, its stock traded on NASDAQ with the symbol SONC. Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2016 revenues were around $100 million with net income of $18 million.
Jr. Deluxe Burger from Sonic Drive-In.
The Jr. Deluxe Burger, a value menu item
Sonic’s menu includes hamburgers and Fried potatoes, as well as onion rings, corn dogs, chili dogs and breakfast toaster sandwiches. Drink options include soft drinks, slushes, and milkshakes. Customers can combine various drinks and flavors to create a large number of possible drink combinations. Frozen treats desserts include sundaes and floats.
In a standard Sonic Drive-In, a consumer drives right into a covered drive-in stall, orders through an intercom speaker system, and it has the food delivered by way of a carhop. Most drive-ins likewise have patio seating, and many have drive-thru lanes.
History – Following World War 2, sonic prices returned to his hometown of Seminole, Oklahoma, where he became employed as a milkman. He decided to work delivering bread because bread was not as heavy as milk. Soon afterwards, Smith purchased the Cottage Cafe, a bit diner in Shawnee, Oklahoma. Before long, he sold it and opened a fast food restaurant, Troy’s Pan Filled with Chicken, on the side of town. In 1953, Smith went in with an organization partner to buy a five-acre parcel of land who had a log house along with a walk-up root beer stand, already named the Top Hat. Both men continued with all the operation in the root beer stand and converted the log house into a steak restaurant. After realizing that the stand was averaging $700 per week in the sale of root beer, hamburgers, and hot dogs, Smith decided to focus on the more-profitable root beer stand. Also, he bought out his business partner.
Originally, Top Hat customers would park their automobiles anywhere on the gravel parking lot and walk approximately place their orders. However, on a trip to Louisiana, Smith saw a drive-because used speakers for ordering. He suspected that he could increase his sales by controlling the parking and having the customers order from speakers at their cars, with carhops delivering the food towards the cars. Smith borrowed several automobiles from the friend who owned a pre-owned-car lot to determine a layout for controlled parking. Also, he iygumq some so-called “jukebox boys” come in and wire an intercom system in the parking lot. Sales immediately tripled. Charles Woodrow Pappe, an entrepreneur, chanced upon the Shawnee drive-in and was impressed. He and Smith negotiated the very first franchise location in Woodward, Oklahoma, in 1956, based on nothing but a handshake. By 1958, two more drive-ins were built, in Enid and Stillwater.
Sonic Drive-In neon sign at the Oklahoma History Center
Upon learning that this Top Hat name was already trademarked, Smith and Pappe changed the name to Sonic in 1959. The brand new name dealt with their existing slogan, “Service with all the Speed of Sound”. After the name change, the first Sonic sign was installed on the Stillwater Top-Hat Drive-In; this is the first of three Sonics that would eventually appear in Stillwater. The sonic hours to carry the initial sign was demolished and renovated in May 2015. Although Smith and Pappe were being motivated to help open new franchise locations, no real royalty plan was in place. The pair decided to have their paper company charge an added penny for every Sonic-label hamburger bag it sold. The proceeds would then be split between Smith and Pappe. The first franchise contracts under this plan were written, but still no joint marketing plan, standardized menu, or detailed operating requirements were in place.