You might have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a post aptly titled, “You Have a Shorter Attention Span When compared to a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this type of were a video instead of a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement will be the currency. This is affirmed by Aberdeen’s latest report, which discovered that “marketers that are using video are seeing (typically) 49% faster growth in revenue.”
Online video marketing expert Rohan Kale, founding father of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the best way to attract and engage your audience and may provide around an 80% increase in sales.” Even small increases in conversions can create a big difference to profitability. Kale points out that Dropbox managed to improve their conversions by 10% simply by adding an explainer video. This translated into 10 million additional users for that file hosting service.
Whether you are marketing a simple product, or perhaps a complex bit of software, Gadgets are capable of doing a better job of telling your story. Explainer videos far out-pull blog posts or traditional webpages when it comes to user engagement. The following is my interview with Kale to aid startups navigate using such videos successfully.
Exactly what is an explainer video – and how can you sell the idea to new businesses? So many people are too lazy to see the complete text on your website or landing page. A quick video can hook your prospects and enable them to understand your value proposition. As a result, your sales cycle reduces – due to the educational effect from the video – and you also generate more qualified leads. Together with a video on a website landing page can increase conversion by 80%. Additionally, Google along with other search engine listings rank pages with video greater than pages without video. A great explainer video frees your sales team to work on closing top quality prospects instead of repeating the identical pitch again and again to potential clients.
A perfect video strategy should combine live along with animation videos. A private brand or product business will benefit most out of live videos. The very best example is Dollar Shave Club firms that sell something intangible, like service companies, will benefit most out of animation explainer videos, such as this one from Blue Triangle Tech. Remember, the primary goal is to engage the crowd. If you do that, your video will certainly be a success!
Harrison: What exactly are some elements of a very high converting explainer video? The best explainer videos include all of these aspects: Script – The script is definitely the heart of the video. The perfect script is approximately 90 seconds. It must focus on the “pain points” in the customer, while detailing the advantages of utilizing your solution. It ought to show your customer being a blgjwo along with your product/service as the guide who are able to bring them to their best destination.
Graphics – The graphics must consider your target audience and should reflect the daily things they encounter inside their personal and professional life. It must be age appropriate and culturally accessible.
Voice over – The voice you select should reflect your brand well and must replicate your brand’s “tone” as established on your website/landing page.
Music – Just like voice, music plays a crucial role in reflecting your brand. It must be keyed to create the right emotions out of your audience. Animation style – The animation style needs to be free flowing and easy to grasp. It may be motion graphics if you are a significant business in, for instance, the financial industry, or it could be cartoon if you are a light-hearted brand, as an app company. In some businesses like construction or architecture, 3D videos could be useful. In the long run, the way your video looks, feels and works is dependent upon your logo and budget.
Subtitles – Approximately 85% of Facebook videos are watched without sound in accordance with research by Digiday. If you are advertising using Social media, subtitles are essential.
Harrison: Can marketers make use of an iPhone and simply shoot something themselves? Generally speaking, like many things, I believe you obtain whatever you purchase. In my opinion that choosing the right video partner is vital for online video marketing success.