In the following paragraphs, we discuss search engine optimization backlink building strategies that you can implement. Perhaps you’ve read a write-up or two by search engine optimisation (“SEO”) experts stressing the importance of link building to the visibility of your web site on the major search engine listings. If, for instance, you happen to navigate the Google online documentation to the “Webmaster Help Center” you will see the Google response to the question “How can I improve my site’s ranking?” The Google response includes the statement ” In general” webmasters can increase the rank of the sites by increasing the number of high-quality sites that link to their pages.2″
“Link-building” then, is the method of developing “inbound” links for your website pages in order to drive traffic towards your site and enhance your online search engine ranking. Sounds simple, but there are numerous different complex online link building programs and strategies it’s mind boggling! And, some techniques, even legitimate techniques implemented incorrectly, might actually render inbound links completely useless.
I began this post intending to cover the five W’s – who, what, when, where and why. But, at the potential risk of detracting from the clever title, I felt the requirement to add “How?” in order to make it more useful. So this article is designed to provide understanding of these questions:
It is actually considered that links from “authoritative” websites and “related” industry sites carry the most weight. An “authoritative” site could be an educational organization (.edu), a publication, a government agency (.gov), a known subject matter expert or perhaps an organization/association in yours or even a related industry.
In terms of “related” sites, partners, vendors, although not competitors are great “reciprocal linking” (discussed later) opportunities. Their sites should be related to the products and/or services you provide.
Be sure to set your standards high! Analyze the backlinks towards the page where you want to see your link. Could they be in fact authoritative and relevant sites? How will you research backlinks for your potential linking partner?
Remember that many SEO experts believe that you should steer clear of an internet page that already has way too many links. How many is just too many? According to a post in Website Magazine, “… it is advisable to avoid any pages using more than 20 outbound links.3”
In case you consider PageRank while determining whether to ask for a hyperlink on the page? One reason for the web article “Over 125 (Legitimate) Link-building Strategies”, Dixon Jones, implies that the PageRank in the webpage where you need your hyperlink to reside ought to be between 3 and 10.4 Within his article “The Nitty Gritty of Link Requests”, Chris Boggs implies that PageRank will not be as useful as it used to be but “PageRank continues to be a good guide.5”
Many Website marketing professionals carry on and advise that you submit your website to the appropriate category within the major directories as well as to vertical engines and industry directories. Types of popular general directories include Yahoo!, Open Directory (dmoz.org), GoGuides, Gigablast, JoeAnt, Gimpsy and BlueFind. Many enable you to submit your site URL at no cost. Some may require you to give a reciprocal connect to their directory.
In the article, “SEO: Weaving an internet of Links”, Stephan Spencer cautions against seeking links from “free for many” links pages which can be packed packed with links.6. Again, focus on PageRank and topic relevance. Be aware of automated submission programs that submit to irrelevant search engines like google and directories.
What In case the Link Entail? What Should You Placed on Your Link Page? Once you have targeted an inbound link opportunity, you should suggest the web link location as well as the exact link language you want to show up on their site. Make it easy to implement your link – place HTML on the site that the partner’s webmaster can cut and paste onto their web page.
The question “What in case you put on your link page” presumes that this linking relationship is “reciprocal”. Not every links will likely be reciprocal – we’ll talk more about link-building strategies which entail the creation of useful online content encouraging “natural” link growth without reciprocal arrangements. However, your arrangements with partners, alliances and a few directories could well be “reciprocal”. Put simply, “I’ll indicate you should you point out me.”
Before you approach someone for a reciprocal link, you may decide to make your link to their site beforehand demonstrating the strategies described in the following paragraphs. “One good turn deserves another” – include one or two carefully drafted paragraphs of descriptive information for each and every link.
When Must I Put in a Hyperlink to my Site? However for my must have a catchy title, this section is way better named “How frequently should I add backlinks?” Experts these days are writing about “natural development of backlinks” and “organic link gaining” and “Emulating Natural Growth in Link Building”, as seo authority Chris Boggs recently wrote in Website Magazine.7 Sounds downright “earthy”, doesn’t it?
It’s clear that link-building is a slow and steady grass roots process and a few experts maintain that link growth should follow a natural, free range, pesticide-free progression (OK, I added the italics for entertainment). Boggs writes that efforts to rapidly gain links “are occasionally easy for search engines to discern…, particularly if the links are in a known network of sites that exchange links.8 ” Suddenly adding 100 new links to your site that for 6 six years has already established 5 inbound links might cause an internet search engine to penalize you for your participation in a “link-farm.” But, adding a few relevant links every so often does look like consistent with natural growth.
Where In case the Link Appear? Ideally, your link should be placed in the content of a page rich with topical information relevant to the main focus from the target webpage. This can be asking a bit much – your link partner may curently have a “links” or “resources” page designed solely for this purpose. However, make certain your prefab HTML link includes descriptive information that goes far above a simple link and ensure you are offering to reciprocate with a high-quality descriptive link.
Check to make sure the agreed-upon location is actually a page which has been indexed from the major search engine listings. Particularly, it really should not be a page that only authenticated users (login & password) can look at.
Post in a Relevant Blog? You’ve heard the buzz on blogging. Your website URL can be a part of blog contributions but be cautious here. Search engine listings are a lot more responsive to “Blog Spamming.9 Chris Genge, a contributing SEO author within the article “Over 125 (Legitimate) Link-building Strategies”, writes “Although blogging is very popular nowadays, I think it rzezpa go just how of link farms inside the not-too-distant future, particularly when/when the SE’s determine that it is yet another case of spamming. We have been keeping away from it….”10
Publish in an “e-zine” Many of the most popular sites relevant to your business may not have a web link program. Offer instead to contribute an exclusive topic for their monthly e-zine (email newsletter). Include your bio along with a website link.
Write a testimonial or review for any trusted product/service Many companies are eager to publish testimonials on their own site. Ask to include a hyperlink to your relevant web page.
Finally, be sure to track your link-building progress. Produce a spreadsheet for this function. You may no doubt must followup on your own link requests. Capture details such as the information you entered and the date you submitted your request. Politely remind link partners of the persistence for connect to your website and point those to the inbound link from your site to theirs. Run your favorite link popularity and pagerank tools to observe your progress.