Press releases can produce significant benefits in marketing and PR, even though they don’t achieve placements in leading media outlets. Savvy PR departments and agencies use read more to distribute news releases, as each delivers distinctive benefits. Paid services promise media placements and syndication, while free services secure valuable links for online traffic.
A lot of companies, non-profits and PR agencies utilize paid subscription services like Business Wire to make sure their press releases appear in leading publications. The subscription services have arranged for automatic publishing of news releases in countless websites – thereby virtually guaranteeing placements for his or her clients’ news releases. A lot more importantly, news releases often serve as the cornerstone for journalist-written articles in prominent, high-circulation news publications. As a result, news releases distributed by subscription services often achieve high rankings in the search engines News search engine results.
Why Free Press Release Services Still Matter – Free services usually publish the release on their site and seldom hold the syndication/distribution clout in the paid services. The benefit of free sites is their ability to build on keywords, links, tags and meta-tags – which all contribute to the traffic on the website as well as your website’s rank.
These links all increase the variety of total backlinks for your site, which page rankers like Google Pagerank and Alexa consider when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:
“Press announcements have existed forever and they are generally still great for the things they were originally designed for: traffic and branding.” Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key words as anchor-text in news releases and wants them tagged as “nofollow” so that they have zero value for search engine optimisation. However, “navigational links” designed to use anchor text of a domain name, company name or product name do not need to get tagged “nofollow” and a lot likely still produce search engine optimization value.
Matt Cutts of Google notes that he “wouldn’t expect links from press release web sites to profit your rankings.” However, in response to Cutts’ statement, a report by SEO Consult proved that links in releases can have direct SEO benefit.
Whether release links boost SEO or otherwise not, one important thing remains certain: publication on a free press release site – particularly those with higher rating page ranks – generates traffic and readership.
PR Leap is a reasonably new company which was started in 2003 and is also quickly growing. They have greater than 30,000 organizations since December 2007. PR Leap has discontinued their free service, however paid services are not so expensive, only costing around fifty dollars. You will find a small biography concerning the owners of PR Leap, and a lot more information regarding their company on the company blog. In addition, these people have a beneficial question and answer page, where most questions on their services can be answered.
This amazing site seems uncomplicated, with basic details about the services. From studying the blog I will tell that this owners absolutely love whatever they are doing, and seem to worry about the consumer. They keep the user updated, by posting many articles on the blog. However, they did get some difficulties making use of their website recently as a result of “pay hold” bug, nevertheless the problem was fixed rather quickly.
The Open Press is an extremely professional website that provides the distribution of press releases for free. The free press releases will only show the discharge with plain text and it will only be on The Open Press for six months. In addition, they reject about thirty percent from the press releases and do not enable you to fix your mistakes and repost. However, they do have an alternative choice, press release with stars, which puts your press release on The Open Press’ PRO PR section. This ranks it higher on other websites, allowing for more viewers. The minimum price with this choice is ten dollars and if you want more stars, which gives you more options, then its around fifty dollars. Another perk is your press release will stay on the website to get a year rather than half a year. The Open Press also offers you email alerts about your press release, making it easier to track.
Overall it appears to be very professional. It really is a very useful website, with crafting a release, and ways to send it. In addition, it offers you the majority of your options upfront. However, as being a free press release site it will have a lot of rules. When posting your article, there is an extensive set of “don’ts.” One thing i did find interesting is the fact there is absolutely no room to edit. When they usually do not just like your article chances are they will never post it, and you do not have an opportunity to edit it; this is something that most other websites enable you to do.
There is absolutely no fee to make your account with Newswire Today, and also no fee to deliver out a press release. They provide the essential options for free press release distribution. For instance, your submission is published inside the order it was received, with 3rd party advertisements. However, they do have a Premium option by which your press release is published within 24 hours, having a company logo, statistics, with no alternative party advertisements. The Premium option can range from ninety-five dollars to four hundred dollars.
As compared to the other free press release wire service websites, this was the simplest to do. Despite the fact that I used their free option they published my press release rather quickly after I submitted it. One problem which i did encounter was that the date of my press release was changed after I attempted to resubmit. I used to modify it after editing, nevertheless it yctzsj not let me. However, you will find a company number that you could call for all questions.
Both paid and free news releases could also positively influence online reputation. Announcements of brand new products, services and promotions present positive information searching results that will rank highly and thus push down any negative comments and posts in the set of search results. Pushing negative articles off the first page of search engine results is actually a major objective of online reputation management programs.
An effective distribution plan also requires media monitoring to track this news release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations regarding the company or products following the release, and look at the reach and reader sentiment of the press release.