Armenian bookmaker TotoGaming has embarked on a technique of introducing considerable improvements to the omni-channel operations, specifically in its provision of 사다리타기. Over the past two decades TotoGaming has developed one of many largest networks of retail operation in the area, with the company making great progress through its aim to provide customers with the best the market has to offer. This consists of both enhanced web and mobile presence.
TotoGaming Board Chairman Suren Khachatryan explained that the company puts a great increased exposure of a method of multiplying the quantity of live events and the amount of live markets per event, because it attempts to satisfy growing demands of customers for quick and reliable information.
“Quite recently we have now significantly increased our in-play betting offerings,” he stated. “We use a clear take a look at the brilliant future of Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in number and quality.”
Khachatryan said he highly appreciates the collaboration with such video content providers as IMG, Perform, Sportsman and Betradar, which enables the business to offer around 50,000 live-stream events to customers each year. “Due to top quality products of our providers, we anticipate over 30% increase of in-play betting,” he added.
TotoGaming increased its in-play coverage in Q3 to 18,000 matches monthly and aims for more than 20,000 per month at the end of the season. Khachatryan believes the next phase in broadening the collaboration featuring its providers will move the company to some more impressive range in the modern, user-friendly gaming and sports betting world.
This year the organization released the mobile version of their Online Sportsbook, which include all video-streaming materials and products through the leading content providers.
Already during the first weeks of its release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.
Khachatryan commented: “We want to follow-up with new trends in modern gaming and sports betting developments by implementing more and more innovative technologies featuring, basing our services on official data answers to provide our customers with fast and accurate data.”
TotoGaming also places plenty of focus on customer care and provides online 24/7 support services to keep up that goal. It offers also taken a ‘special approach’ to its customer experience simply by making its user interface comfortable and appealing to the end user, and all sorts of this in the company’s adherence for the principles in the responsible gaming.
TotoGaming’s partners have been keen to demonstrate their support for the bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are obviously thrilled to verify TotoGaming as being a new partner to the premium streaming service. The collaboration will take a few of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We look forward ioyqow expanding our relationship with TotoGaming in future years as they take sports betting to your higher level in Armenia.”
Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming is becoming an integral part of every sportsbook and we are looking towards jointly develop the very best product for TotoGaming’s customers. We are very happy to welcome TotoGaming amongst our clients and are looking towards a lengthy and reliable cooperation.”
John Harlow, Head of Sales-Betting for Perform Group, said: “It is a great pleasure to provide TotoGaming with this Watch&Bet content, and I anticipate forming a lengthy lasting partnership with them.”
Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to possess won TotoGaming as a new partner. It’s our aspiration to provide our partners with everything necessary to run probably the most entertaining and informative offering inside the sports betting.